Knowing how to create a motorbike advert that attracts genuine buyers can make selling your bike much easier. A good advert should give potential buyers the information they need, show the motorcycle clearly and accurately describe its condition.
You don’t need to write an enormous description. Instead, concentrate on useful details such as mileage, age, service history, MOT status, condition, features and price.
When you’re ready, you can advertise your motorbike on MotorHype.
The first step in understanding how to create a motorbike advert is deciding which information a potential buyer actually needs.
Keep the description clear and easy to read, but don’t make it so short that important details are missing.
Avoid filling the advert with unnecessary sales language. Accurate information about the motorcycle is generally much more useful to somebody deciding whether it’s worth viewing.
Make sure the information you provide is correct and don’t deliberately hide known faults or damage.
Mileage is one of the most important details to include when learning how to create a motorbike advert.
Check the motorcycle’s odometer and enter the mileage as accurately as possible. There’s no need to round it to the nearest thousand if you know the actual figure.
If you’re continuing to use the motorcycle while it’s advertised, you can mention that the mileage may increase slightly.
It can also be useful to compare the displayed mileage with previous MOT records, particularly if you’re unsure about the bike’s history.
Tell buyers when the motorcycle was first registered.
You can usually find this information on the V5C registration certificate and other vehicle records.
The registration year helps potential buyers compare your motorcycle with similar examples and understand which generation or model year they’re considering.
Be careful not to confuse the year of first registration with a manufacturer’s model year if they’re different.
Colour is a simple but useful detail when considering how to create a motorbike advert.
Use a straightforward description that accurately reflects the motorcycle. If the advertising platform has a dedicated colour field, make sure you complete it.
This can help your bike appear when buyers filter listings by colour.
Your photographs should also represent the colour accurately, so try to take them in good natural light.
Service history can be a strong selling point, particularly if the motorcycle has been maintained regularly.
Tell potential buyers whether you have a full or partial service history and mention any significant recent maintenance.
You should also provide accurate information about the motorcycle’s MOT status where applicable. Buyers can independently check a vehicle’s MOT status on GOV.UK.
If the bike has recently passed its MOT, including the expiry date can be useful.
Don’t claim that the motorcycle has a full service history unless you have the records to support it.
When deciding how to create a motorbike advert, you may also want to include information about previous keepers where you know it accurately.
Some buyers consider the number of previous keepers when comparing motorcycles, but a higher number doesn’t automatically make a bike worse or significantly less valuable.
Condition, maintenance, mileage, age and history are generally important parts of the overall picture.
If you’re uncertain about information relating to previous keepers, don’t guess simply to fill the advert.
Include equipment or features that could matter to somebody considering your motorcycle.
Depending on the bike, this might include heated grips, riding modes, cruise control, luggage, upgraded suspension, security equipment or other useful features.
Factory options can also be worth mentioning if they distinguish your motorcycle from similar examples.
Don’t make the description unnecessarily long by listing every standard feature. Concentrate on equipment that’s genuinely useful or likely to influence a buyer’s decision.
If the motorcycle has modifications or aftermarket parts, describe them accurately rather than presenting them as factory equipment.
Being transparent is an important part of how to create a motorbike advert.
If the motorcycle has scratches, cosmetic damage, mechanical faults or something that requires attention, describe it accurately.
Trying to hide obvious problems may simply waste your time and the buyer’s when they inspect the motorcycle in person.
Clear photographs of known cosmetic damage can also help potential buyers understand the bike’s condition before arranging a viewing.
Honesty doesn’t mean you need to make the motorcycle sound worse than it is. Describe its condition fairly and let buyers make their own decision.
When considering how to create a motorbike advert, price can make a significant difference to the amount of interest your listing receives.
Compare your motorcycle with similar bikes of approximately the same age, mileage, specification and condition.
A price that’s considerably higher than comparable motorcycles may discourage enquiries. Pricing too low could mean receiving less than the bike is worth or even making buyers suspicious about why it’s unusually cheap.
If you want another indication of its value, you can get a motorbike valuation.
If you’re willing to negotiate, you can mention this in the advert, although you don’t need to accept an offer you’re unhappy with.
Another part of knowing how to create a motorbike advert is deciding how potential buyers should contact you.
Make sure any contact information you provide is accurate and regularly monitored.
However, avoid publishing unnecessary personal information in the advert. You don’t need to publicly display details such as your home address or copies of identification documents.
Be cautious if somebody contacts you with unusual payment requests, sends suspicious links or asks for information that isn’t reasonably necessary to discuss the motorcycle.
Good photographs are one of the most important things to consider when learning how to create a motorbike advert.
Take clear pictures in daylight and, if possible, choose a clean background that doesn’t distract from the motorcycle.
Photograph the bike from several angles and include useful close-ups. Buyers may want to see areas such as the wheels, tyres, controls, exhaust, engine and instrument display.
If there’s cosmetic damage you’ve mentioned in the description, include a clear photograph of it.
Avoid using heavily edited images or photographs that make the motorcycle’s condition difficult to judge.
For more advice, read our guide on how to take good pictures for a motorbike advert.
One of the easiest mistakes when learning how to create a motorbike advert is publishing it without checking the details.
Read through the listing and make sure the mileage, registration year, price, specification and contact information are correct.
Check your spelling and make sure the description is easy to understand.
Also look through your photographs to ensure you’ve included enough angles and haven’t accidentally shown personal information that you’d rather keep private.
Creating the listing is only part of how to create a motorbike advert that results in a successful sale.
Respond to reasonable questions from potential buyers and provide additional information when appropriate.
If somebody wants to view the motorcycle, arrange the viewing carefully and don’t feel pressured into accepting an offer immediately.
Once you’ve agreed a sale, our guide explaining how to receive payment for a used motorbike covers bank transfers, cash, cheques and precautions against payment scams.
Understanding how to create a motorbike advert is mainly about giving buyers clear, accurate and useful information.
Include the motorcycle’s mileage, registration year, condition, MOT and service information, important features and a realistic asking price. Add plenty of clear photographs and be upfront about known faults or damage.
A well-written advert won’t guarantee an immediate sale, but it can help genuine buyers understand exactly what you’re selling before they contact you.
Knowing how to create a motorbike advert that buyers can trust can ultimately save both you and potential buyers time and make the selling process much smoother.
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